Strategic marketing consulting

You've built a great business. Now let's build the marketing to match.

I work with founder-led businesses who have grown on relationships and reputation, but haven't yet built a marketing system to support that growth. I help you get clear on your positioning, build a strategy, and create consistent ways to reach the right clients.

15 years of corporate marketing across private wealth, banking, financial services, and telecommunications. Singapore, Australia, London and Seoul.

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Annabelle Wagner

What I do

Most founder-led businesses are great at what they do. Marketing is what slows them down.

You're relying on referrals that come and go. You don't have a clear system for reaching the right people consistently. And you're personally involved in every marketing decision.

You know your marketing could be working harder. You're just not sure where to start.

Most founders assume the answer is more: more content, more social posts, a new website. But without a clear strategy, that's just more random acts of marketing.

The real answer is looking under the hood first, understanding what's actually working, what isn't, and what to build next. That's what I do.

Where I can help

01

Your positioning feels unclear

You struggle to explain what you do in a way that makes the right people immediately say yes. Your messaging isn't landing the way you know it should.

02

Your referrals have slowed

Your business grew on word of mouth, but it's unpredictable. You need a more reliable way to reach the right people consistently.

03

You have a strategy but it's not getting executed

The plan exists, on paper or in your head, but the day-to-day of running a business means it never gets the attention it needs.

My approach

Strategic
Commercially
focused
Built around your business

Ready to start? Book a free 20-minute Marketing Clarity Call.

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About

Annabelle
Wagner

Annabelle Wagner Consulting

Annabelle Wagner

My story

I spent 15 years inside some of the most demanding marketing environments in financial services: private wealth, banking, telecommunications, and financial services. Singapore, Australia, London and Seoul.

I've built marketing for large organisations with big budgets and complex stakeholder environments. And I've worked inside founder-led businesses as the person brought in to build marketing from scratch.

I know what separates businesses that grow from those that stay stuck. It's rarely more budget. It's almost always clearer positioning, a better system, and smarter execution.

I'm a strategic marketing consultant, not an executor. My job is to give you the clarity, direction, and plan, and then equip you and your team to bring it to life.

What I help you achieve

  • Clarify your positioning so the right clients immediately understand what you do
  • Build a growth strategy that fits how your business actually works
  • Create consistent client acquisition systems that don't depend on you being in every decision
  • Get clear on what's working, what isn't, and where to focus next
  • Go to market with clarity when launching something new

Services

Ways to work together

Every business is different. I always start with a conversation about where you are and what you need most.

01

Strategy & Positioning

For founders who need to get clear before they can grow. I work through your positioning, your target client, your competitive advantage, and what your marketing should actually be doing.

You leave with a clear strategy, a sharper way of talking about what you do, and a plan for what to build next.

  • Positioning and messaging review
  • Target client and competitive landscape
  • Marketing strategy and priorities
  • 90-day action plan
02

Ongoing Advisory

For founders who want a senior marketing partner without hiring a full-time CMO. Monthly strategic support. A thought partner, a sounding board, and someone who keeps the marketing moving.

I work alongside you on the decisions that matter: what to prioritise, how to position new offers, where to focus your time and budget.

  • Monthly strategic sessions
  • Ongoing positioning and messaging support
  • Review of marketing activity and results
  • Access between sessions for questions and input
03

Project Work

Launching something new, entering a new market, or working through a specific challenge. Scoped engagements for businesses who need focused strategic input at a specific point in time.

I work with you to define the scope, deliver the thinking, and give you a clear path forward, without the ongoing commitment of a retainer.

  • New product or service launch
  • Market entry or repositioning
  • Specific strategic challenge or review
  • Defined scope and timeline

Not sure which is right for you? Start with a conversation.

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Contact

Let's talk.

If you'd like to discuss your business and what might be worth working on, send a note using the form, or reach me directly. I read every message personally and respond within 24 hours.

Email annabelle@annabellewagner.com LinkedIn linkedin.com/in/annabellewagner