Strategic marketing consulting

You've built a great business. Now let's build the marketing to match.

I work with founder-led businesses who have grown on relationships and reputation, but haven't yet built a marketing system to support that growth. I help you get clear on your positioning, build a strategy, and create consistent ways to reach the right clients.

Get in touch LinkedIn

What I do

Most founder-led businesses are great at what they do. Marketing is what slows them down.

You're relying on referrals that come and go. You don't have a clear system for reaching the right people consistently. And you're personally involved in every marketing decision.

You know your marketing could be working harder. You're just not sure where to start.

Most founders assume the answer is more: more content, more social posts, a new website. But without a clear strategy, that's just more random acts of marketing.

The real answer is looking under the hood first, understanding what's actually working, what isn't, and what to build next. That's what I do.

Where I can help

01

Your positioning feels unclear

You struggle to explain what you do in a way that makes the right people immediately say yes. Your messaging isn't landing the way you know it should.

02

Your referrals have slowed

Your business grew on word of mouth, but it's unpredictable. You need a more reliable way to reach the right people consistently.

03

You have a strategy but it's not getting executed

The plan exists, on paper or in your head, but the day-to-day of running a business means it never gets the attention it needs.

My approach

Strategic

Commercially
focused

Built around your business

Ready to start? Book a free 20-minute Marketing Clarity Call.

Get in touch LinkedIn

About

Annabelle
Wagner

Annabelle Wagner Consulting

My story

I have spent over 15 years inside some of the most demanding marketing environments in private wealth, banking, telecommunications, and not for profit across Singapore, Seoul, London and Australia.

I've built marketing for large organisations with big budgets and complex stakeholder environments. And I've worked inside founder-led businesses as the person brought in to build marketing from scratch.

I know what separates businesses that grow from those that stay stuck. It's rarely more budget. It's almost always clearer positioning, a better system, and smarter execution.

I'm a strategic marketing consultant. My job is to give you the clarity, direction, and plan, and then equip you and your team to bring it to life.

What I help you achieve

Clarify your positioning so the right clients immediately understand what you do
Build a growth strategy that fits how your business actually works
Create consistent client acquisition systems that don't depend on you being in every decision
Get clear on what's working, what isn't, and where to focus next
Go to market with clarity when launching something new

Services

How we work together

Most founders come to me at a moment of friction. Referrals have slowed, a launch didn't land, or money is going out on marketing without a clear sense of what's coming back. The path through that usually looks like this:

Start with a sessionGet an outside read on what's actually going on
Run the diagnosticSee where the money is going before you spend more
Build the strategyA plan your business can actually run
Stay on trackA senior head in your corner while you get on with it

Not every business needs every step. Some start with a single session and run with it. Others come straight to the diagnostic. We figure out the right entry point in the first conversation.

01

The 90-Minute Marketing Session

Get senior eyes on the one or two things you're stuck on. You'll walk away knowing exactly what to do next, and you can stop second-guessing yourself.

02

Marketing Diagnostic

Find out what's working before you spend more. You'll stop pouring money into marketing that isn't working, and put it where it actually pays off.

03

Marketing Strategy

A plan your business can actually run. You'll have a clear plan for reaching the right clients, one your team can run without you steering every decision.

04

Marketing Advisory

A senior marketing head in your corner while you get on with it. Your strategy actually gets done, instead of slipping while you deal with everything else.

Not sure which is right for you? Start with a conversation.

Get in touch

Services · 01

The 90-Minute Marketing Session

Get senior eyes on the one or two things you're stuck on.

You'll walk away knowing exactly what to do next, and you can stop second-guessing yourself.

SGD 950

Most founders have a couple of marketing questions they keep going round on. Should I bother with LinkedIn? Why aren't the enquiries coming in? Is my pricing scaring people off?

You don't need a big engagement to sort those out. You need someone who's done this for years to think it through with you.

Pick the one or two things bothering you most. I'll come prepared, we'll work through them together, and you'll leave knowing what to do and where to start. No more going in circles.

What you get

A few questions to answer before we meet, so we don't waste the session on background
90 minutes on the issues you picked
A one-page summary: what I see, your top three priorities, one thing to stop doing
A clear rec on what to do next

Next: Marketing Diagnostic →

Services · 02

Marketing Diagnostic

Find out what's working before you spend more.

You'll stop pouring money into marketing that isn't working, and put it where it actually pays off.

The session sorts out a couple of things. The Diagnostic looks at everything.

When your marketing isn't landing and you can't work out why, this is how we find out. I go through the whole picture, not just the bit you think is the problem.

First the foundations: your positioning, your message, whether you're even aimed at the right customer. Then the day-to-day: your website, your socials, your email, and whether your brand looks like itself everywhere it shows up.

You won't get a list of everything that's wrong. You'll get a clear order of what matters: what to fix first, what to drop, and whether a full strategy is worth your money yet.

What I review

Positioning and messaging: what you're saying, and whether it's landing
Your customer: who you're reaching, and who you're missing
Website: is it turning interest into enquiries, or quietly losing them
Socials: what's actually working and what's just noise
Email: what happens after someone puts their hand up
Brand: does it look consistent everywhere someone meets you

What you get

A written report, ranked by what matters, clear enough to hand to a freelancer or a new hire
A few quick wins you can get on with straight away
A session to walk through it all together
A straight answer: do you need a full strategy, or not yet

Most founders I meet are spending real money on marketing and can't tell which part is actually working. The Diagnostic clears that up. You stop paying for what isn't working, put that money where it counts, and make your next decisions knowing, not guessing.

And if you don't need a full strategy yet, I'll say so. You'll spend less with me, not more.

Next: Marketing Strategy →

Services · 03

Marketing Strategy

A plan your business can actually run.

You'll have a clear plan for reaching the right clients, one your team can run without you steering every decision.

This is the full piece of work. I take everything the Diagnostic turned up and build it into a proper strategy: your positioning, who you're going after, where you're strongest, and what your marketing should be doing about all of it.

Then I put it in order, so you know what to do first, what can wait, and what to leave alone.

You'll come away with a clear strategy, a sharper way of describing what you do, and a plan your team can actually get on with, without needing you in every decision. When you're ready to build it, I'll point you to people I trust to do the work.

What you get

Your positioning, sorted: the space that's yours and the words for it, ready to use on your site, your LinkedIn, your proposals
Who you're going after: not everyone, the ones worth your time, and in what order
A channel plan: where to put your effort, and where not to bother
A plan in order: your first 90 days, what comes later, what to ignore
A session to walk through it together, so it's yours, not just a document
Intros to trusted people to build it, so the plan doesn't sit in a drawer

Next: Marketing Advisory →

Services · 04

Marketing Advisory

A senior marketing head in your corner while you get on with it.

Your strategy actually gets done, instead of slipping while you deal with everything else.

The strategy's the easy bit to lose. Clear in week one, buried under the day-to-day by week eight. This keeps that from happening.

One good session a month, plus a set amount of me between sessions, so decisions get made and the plan stays on track.

I'm not doing the execution, your team and your freelancers handle that. I'm here to keep you making good calls on what matters and what doesn't. It's only available once we've built your strategy together, because I can't advise well on a business I don't properly know.

What you get

One focused session a month
A set amount of my input between sessions
A steady hand on what to prioritise and what to skip
Capped, clear, no open-ended commitment

← Back to all services

Contact

Let's talk.

If you'd like to discuss your business and what might be worth working on, send a note using the form, or reach me directly. I read every message personally and respond within 24 hours.

Email annabelle@annabellewagner.com LinkedIn linkedin.com/in/annabellewagner